Instead of sharing another completed project from the Udemy course I'm using the information I learned from the course to return to the project that started me on the road to user experience (UX): a farmers market website.
During my research into farmers market websites I noticed a general pattern. Farmers market websites are one of three experiences:
I developed initial assumptions about farmers markets based on the general pattern of their digital footprint:
A Farmers Market Persona
I searched for stats and information about farmers markets that might help me understand my and, by extension, the general public's perception. I found a report that outlined a typical market customer profile aka persona. The information surprised me. This persona is:
Link: A Profile of Farmers’ Market Consumers and the Perceived Advantages of Produce Sold at Farmers’ Markets, Marianne McGarry Wolf, Arianne Spittler, and James Ahern
2019 USDA Report
Statistics from a 2019 farmers markets manager report provided by USDA (United States Department of Agriculture) didn't aligned with the farmers market persona I found. I read some interesting contrasts. Below, stats pulled from the USDA report:
Questioning a website's value
So, is a farmers market website a time-consuming and expensive, and vain endeavor? Possibly. So I considered other questions:
Based on the information I don't believe a farmers market website has immediate value for a customer or a vendor. If you don't use technology then a website is a vain pursuit. If you're a city planner or developer you're probably looking for vendors to fill a space or show off a space, not support or sustain a farmer. If you use social media, you might follow a market for time and place so you can meet friends.