How I Designed A Beer Can Label
I was approached by Modern Methods Brewing Company to design a label for their new beer, Bijou Belgian Witbier and Bijou Belgian Witbier With Tangerine. The design for the beer can required an illustration of the house where the brewmaster got his start and his dog, Bijou.
Bijou Belgian Witbier With Tangerine, Modern Methods Brewing Company, Warren, OH.
Photo courtesy of Boko Photo, Warren, OHI sent three sketches to the owners for their review (below). The selected design and illustration was created by hand using a ruling pen and ink. I used a pointed pen to design the hand lettering. The overall design was assembled and colored in Photoshop. To show the difference between the beers I replaced the letter O in Bijou, the beer’s name, with a slice of tangerine. Later, Modern Methods added a third flavor for their Bijou brand, peach. The letter O became into a peach.
Can labeled with "Bijou Belgian Witbier Modern Methods" with a stylized house featuring the dog's head and beer glasses.
A line drawing of a dog labeled "Bijou" wearing a sash, a doodle of a house, "Modern Methods" written in cursive, a small house, and a slice of orange on its head.
Illustration of a house with the text "Bijou Belgian Witbier" surrounded by wheat stalks, a drawing of a dog head, and the words "Modern Methods."
4-pack of Bijou Belgian Witbier. Photo courtesy of Boko Photo, Warren, OH
Single serving can of Bijou Belgian Witbier with Tangerine. Photo courtesy of Boko Photo, Warren, OH
Cans of Bijou Belgian Witbier with Peach
Brewmaster for Modern Methods Brewing Company