How I Designed A Beer Can Label

Label for Modern Methods Bijou Wheat Beer

Alex loves beer. When Modern Methods Brewing Company contacted to create a design to introduce their new wheat beer, he didn’t hesitate to get to work.

The owner of Modern Methods wanted share the beer making history of their brewmaster on the can. The label included the house where he started his brewing career. During his early years the brewmaster’s dog was ever present so he would be an essential part of the label.

Modern Methods presented two versions of their wheat beer. The first version was the traditional tasting wheat beer. The second version had a tangerine note. Of course two labels were created to represent wheat beer and wheat beer with tangerine where a slice of citrus represented the letter O.

A couple years later Modern Methods came back to Alex for another design. They introduced a peach flavored version of their wheat beer.

Bijou Belgian Witbier With Tangerine, Modern Methods Brewing Company, Warren, OH. 
Photo courtesy of Boko Photo, Warren, OH

Sketches for Modern Methods Beer Can Label

Illustration of a house with the text "Bijou Belgian Witbier" surrounded by wheat stalks, a drawing of a dog head, and the words "Modern Methods."

A line drawing of a dog labeled "Bijou" wearing a sash, a doodle of a house, "Modern Methods" written in cursive, a small house, and a slice of orange on its head.

Can labeled with "Bijou Belgian Witbier Modern Methods" with a stylized house featuring the dog's head and beer glasses.

4-pack of Bijou Belgian Witbier. Photo courtesy of Boko Photo, Warren, OH

Single serving can of Bijou Belgian Witbier with Tangerine. Photo courtesy of Boko Photo, Warren, OH

Cans of Bijou Belgian Witbier with Peach

Brewmaster for Modern Methods Brewing Company